CITATIONS

History - 1950’s:

 

“History | Learn About Tide the Brand - Tide.” Tide.Com. 2012. https://tide.com/en-us/about-tide/about-us.

 

“Vintage Tide.” Ad Strategy. Ad Strategy. April 7, 2010. https://adstrategy.wordpress.com/2010/04/07/vintage-tide/.

 

“Vintage Tide Laundry Detergent Ads from the 1950s.” Click Americana. May 24, 2020. https://clickamericana.com/topics/home-garden/vintage-tide-laundry-detergent-ads-1950.

 

History - 1990’s:

 

“Ultra Downy Fabric Softener Commercial - Safeway (1992).” member berries. YouTube Video. YouTube. https://www.youtube.com/watch?v=lz0sr2iH1Yw&list=PLc0cfgxMU_ygrx5ooBbfLMLNKOggtLoeN&index=50.

 

Incentive:

 

Gross, Matt, and Theodore Ross. “Dads Aren’t Bumbling Idiots in Ads Anymore: Is That a Good Thing?” The Atlantic. March 25, 2013. https://www.theatlantic.com/sexes/archive/2013/03/dads-arent-bumbling-idiots-in-ads-anymore-is-that-a-good-thing/274307/.

 

Dad mom: 

 

Cochran, Amanda. “Flap over Tide Ads Glorifying Stay-at-Home Dad.” CBS News. November 17, 2011. https://www.cbsnews.com/news/flap-over-tide-ads-glorifying-stay-at-home-dad/.

 

“Tide TV Commercial - Dad Mom.” Preece, David. YouTube Video. YouTube. https://www.youtube.com/watch?v=RDZ0SdlKPXU.

 

Princess dress:

 

“How A Laundry Detergent Commercial Saved the World.” Psychology Today. 2013. https://www.psychologytoday.com/us/blog/the-media-zone/201302/how-laundry-detergent-commercial-saved-the-world.

 

“‘Princess Dress’ Tide.” HELLOANDCOMPANY. YouTube Video. YouTube. https://www.youtube.com/watch?v=ziZi7FMnlbk.

 

Impact/ reaction:

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AMA. 2019. “Shattering Gendered Marketing.” American Marketing Association. September 3, 2019. https://www.ama.org/marketing-news/shattering-gendered-marketing/.

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Gross, Matt, and Theodore Ross. “Dads Aren’t Bumbling Idiots in Ads Anymore: Is That a Good Thing?” The Atlantic. March 25, 2013. https://www.theatlantic.com/sexes/archive/2013/03/dads-arent-bumbling-idiots-in-ads-anymore-is-that-a-good-thing/274307/.

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